Privacy
Effective date: [MONTH DAY, YEAR]
This Privacy Policy explains how [COMPANY NAME] (“we,” “us,” or “our”) collects, uses, and protects information when you visit [WEBSITE URL] (the “Site”). By using the Site, you agree to the practices described here. If you do not agree, please do not use the Site.
1. Information we collect
We collect only what we need to run the Site and respond to you.
| Type | Examples | How we get it |
|---|---|---|
| Information you give us | Name, email address, company, phone number, message content | Contact, signup, waitlist, or newsletter forms |
| Usage data | Pages viewed, referring site, time on page, clicks | Analytics tools and server logs |
| Device data | IP address, browser type, operating system, approximate location (city/country) | Automatically, when you load the Site |
| Cookie data | Cookie identifiers and preferences | Cookies and similar technologies (see Section 3) |
We do not knowingly collect sensitive information such as health data, government ID numbers, or payment card details through the Site. [If you process payments, name the payment processor here — e.g., “Payments are handled by [PROCESSOR]; we never see your full card number.”]
2. How we use information
We use the information we collect to:
- Respond to your inquiries and requests
- Send updates, newsletters, or launch announcements you signed up for (you can unsubscribe at any time)
- Understand how visitors use the Site so we can improve it
- Keep the Site secure and prevent spam, fraud, and abuse
- Comply with legal obligations
Where the law requires a legal basis (e.g., GDPR), we rely on your consent, our legitimate interest in operating and improving the Site, or our legal obligations. We do not sell your personal information.
3. Cookies and tracking
Cookies are small files stored on your device. We use them to keep the Site working and to understand how it is used.
| Category | Purpose | Can you turn it off? |
|---|---|---|
| Essential | Basic site functions, security, remembering your cookie choice | No — the Site needs them |
| Analytics | Counting visits and measuring page performance (e.g., [Google Analytics / Plausible / other]) | Yes |
| Marketing | Measuring ad campaigns (e.g., [Meta Pixel / LinkedIn Insight Tag / other]) | Yes |
You can accept or decline non-essential cookies through our cookie banner [if you use one], and you can block or delete cookies in your browser settings. Blocking some cookies may affect how the Site works. [Delete the Marketing row if you don’t run ads.]
4. How we share information
We share personal information only in these cases:
- Service providers who help us run the Site, such as hosting ([HOST, e.g., Vercel/Netlify]), email ([EMAIL TOOL, e.g., Mailchimp/ConvertKit]), forms ([FORM TOOL]), and analytics. They may use your information only to provide services to us.
- Legal reasons, when required by law, court order, or to protect our rights, users, or the public.
- Business transfers, if we are involved in a merger, acquisition, or sale of assets. We will notify you if your information becomes subject to a different privacy policy.
- With your consent, for any other purpose you agree to.
The Site may link to third-party websites. We are not responsible for their privacy practices, so please review their policies.
5. Data retention and security
We keep personal information only as long as needed for the purposes above. Contact-form messages are kept for [12 months], and newsletter subscriber data is kept until you unsubscribe. Analytics data is kept for [14 months] or as set by our analytics provider.
We use reasonable safeguards — including HTTPS encryption and restricted access to our tools — to protect your information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
6. Your rights and choices
Depending on where you live, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate information
- Delete your information
- Object to or restrict certain processing
- Withdraw consent at any time (this does not affect processing already done)
- Receive a copy of your data in a portable format
- Lodge a complaint with your local data protection authority
To make a request, email [PRIVACY EMAIL]. We will respond within [30] days and may need to verify your identity first. To stop marketing emails, click “unsubscribe” in any email.
7. Children’s privacy
The Site is not directed to children under [13/16]. We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.
8. International transfers
We are based in [COUNTRY], and our service providers may process data in other countries, including the United States. When we transfer data across borders, we take steps to ensure it stays protected as required by applicable law.
9. Changes to this policy
We may update this Privacy Policy from time to time. We will post the new version on this page and update the effective date above. For significant changes, we may also notify you by email or a notice on the Site.
10. Contact us
If you have questions about this Privacy Policy or your information, contact us at:
[COMPANY NAME] [STREET ADDRESS, CITY, COUNTRY] Email: [PRIVACY EMAIL]